Online classified sites have become a sensation on the internet. No longer are they restricted to the developed nations as they are sprouting up and gaining strong footholds in emerging economies too. You can even buy second hand kids products for sale online. What makes such sites so successful is the fact that the entry barrier is low, which allows anyone to post an advertisement for free and grab whatever is on offer.
OLX is a worldwide famous company with headquarters in Buenos Aires, Argentina and New York City, USA. It has a strong foothold in over 40 countries and caters to most of its customers in their local languages. The online classified site ventured into India in 2006 and soon created a strong platform for itself. The company then broadcasted its first series of TV advertisements in 2011 with the tagline “Bech De” or “Sell It”. The aim of the company is to provide a simple and efficient platform to its consumers to sell their stuff and also to buy products that have been put on sale by other users.
Unlike its numerous competitors, OLX has identified television as a great medium to increase its popularity and make it famous amongst the masses. These series of TV advertisements are themed “Yahan Sub KuchBikta Hai” or “Everything Sells Here”. They focus on the normal life of an average Indian and how they use OLX to make their life so much easier. Laced with humor and without any celebrities, these series of commercials have generally received a positive response from the masses. They have also tremendously increased the number of visitors to the site. You can also watch these advertisements if you stay connected.
Watch OLX Old Promise TVC:
The main aim of the OLX TV campaign is to strengthen its “Bech De” or “Sell It” proposition. If you still haven’t watched these commercials, you will love the innovativeness shown in the company’s TV ad campaign that delivers the message and encourage people to sell and buy products via OLX.
OLX is a great and reliable way to sell and purchase products. There are loads of benefits of OLX from both a seller’s and buyer’s point of view. You don’t have to pay commission to an agent for a deal. You can also meet the individual in person who is selling or buying a product and negotiate the price on your own. You can also easily buy property, pets, second hand cars and loads more stuff at affordable prices.