If you own a fashion startup, it can be difficult to go past the first stage and achieve growth in your business, even if the products you sell are beautiful and desirable. There are so many things that can hold you back from securing more finance,s to making enough products to simply getting your name out there.
If you are struggling for whatever reason, here are some simple things you can do to grow your business and make headway in the world of fashion:
Do Some Serious SEO
You are not going to have much success in growing your business if few people can find it, which is why it is always worth reviewing your search engine optimization practices. If you aren’t seeing a lot of traffic to your website, it might be worth employing an SEO expert who can find the right keywords to bring those fashionistas to you and optimize your online presence so that you feature further up those search engine results.
Consider Selling on Other Sites
Although you should undoubtedly build your own business website if you’re serious as making it in the fashion world, it might be worth, while your company is still young, selling on other platforms so that you can get your creations seen by as many people as possible. Selling just a few of your creations on a platform like Etsy, for example, will boost your viewing figures because that platform is very well known and has millions of visitors every day. You can use that as a stepping off point to direct people to your own website (put a business card in with the package) and to boost your profile.
Think About Rebranding
If you haven’t been seeing the success you expected and you know that it isn’t because your purses or garments or whatever aren’t good enough, you may want to think about whether your branding is holding you back. In the fashion world, you really need to create a desirable brand that appeals to your target audience if you want to build up a following. So, do some market research and see where the land lies and if you don’t think you’re quite hitting the mark, check out this rebranding checklist and start making changes. You might be surprised how much this can help.
Attend Fashion Shows
Okay, so you’re probably not going to be invited to Paris or London Fashion week as a small fashion startup, but are there any smaller fashion events near you? Look at what you need to do to show your creations there and work hard to secure a place. The more people who see your creations and the more publicity you get, the better it will be for your business.
Use Recipe for Press
Recipe for Press is a fantastic tool for entrepreneurs which helps you to pitch stories about your business to the professional press so that you can generate a buzz around your creations. Their staff are all seasoned professionals in the business and they’ll help you to get write-ups in publications such as Conde Nast and InStyle, which will undoubtedly give you a boost.