Growing Your Fashion Business

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If you own a fashion startup, it can be difficult to go past the first stage and achieve growth in your business, even if the products you sell are beautiful and desirable. There are so many things that can hold you back from securing more finance,s to making enough products to simply getting your name out there.

If you are struggling for whatever reason, here are some simple things you can do to grow your business and make headway in the world of fashion:

Do Some Serious SEO

You are not going to have much success in growing your business if few people can find it, which is why it is always worth reviewing your search engine optimization practices. If you aren’t seeing a lot of traffic to your website, it might be worth employing an SEO expert who can find the right keywords to bring those fashionistas to you and optimize your online presence so that you feature further up those search engine results.

Consider Selling on Other Sites

Although you should undoubtedly build your own business website if you’re serious as making it in the fashion world, it might be worth, while your company is still young, selling on other platforms so that you can get your creations seen by as many people as possible. Selling just a few of your creations on a platform like Etsy, for example, will boost your viewing figures because that platform is very well known and has millions of visitors every day. You can use that as a stepping off point to direct people to your own website (put a business card in with the package) and to boost your profile.

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Think About Rebranding

If you haven’t been seeing the success you expected and you know that it isn’t because your purses or garments or whatever aren’t good enough, you may want to think about whether your branding is holding you back. In the fashion world, you really need to create a desirable brand that appeals to your target audience if you want to build up a following. So, do some market research and see where the land lies and if you don’t think you’re quite hitting the mark, check out this rebranding checklist and start making changes. You might be surprised how much this can help.

Attend Fashion Shows

Okay, so you’re probably not going to be invited to Paris or London Fashion week as a small fashion startup, but are there any smaller fashion events near you? Look at what you need to do to show your creations there and work hard to secure a place. The more people who see your creations and the more publicity you get, the better it will be for your business.  

Use Recipe for Press

Recipe for Press is a fantastic tool for entrepreneurs which helps you to pitch stories about your business to the professional press so that you can generate a buzz around your creations. Their staff are all seasoned professionals in the business and they’ll help you to get write-ups in publications such as Conde Nast and InStyle, which will undoubtedly give you a boost.

Are You Staying Safe On The Internet?

If you’re someone who spends a lot of time on the internet, you’re probably aware of the amount of scams there are out there. Chances to lose your money, your details, the use of your computer even; these are all very scary things an inexperienced user could fall into! But could you as well?

The internet is a big place, and there’s a lot of people using it day in and day out. Of course, you’re one of those people, but not everyone has intentions as pure as yours… A lot of time regulations are missed by mistake, sometimes it’s a deliberate attempt to hack you. Either way, now’s the time for you to know the ins and outs of operating safely when online. It’s not just something we need to teach the kids!

Even just a quick browse on your phone can open you up to a world of attacks. (Source)

Know What the Data Regulations Are

When you know these, you know when a site is asking a little too much of you! As a general rule, never fill in non-essential fields until you’re sure of a site’s providence. If you’re buying something online, you’re going to need to look for that SSL lock in front of the URL at least, and you’re going to need to pay attention to the full length of the terms and conditions. Yes, all two hundred or something pages of it.

If you don’t quite know what’s up, now’s the perfect time to do some research. And there’s plenty of sites to help with that too. So feel free to read up on data protection and everything else to do with it right here at https://jumio.com/about/compliance-regulations, and then go forth with the ability to spot a scam straight off the bat.

Know What Information About You is Available

It would seem social networking sites such as Facebook change their terms and conditions every other week, so make sure you’re always on top of what’s available for people to see and what isn’t. You don’t want your boss to catch a look of the party photos from last night, especially if you got a little too tipsy… And you don’t want people you’re not friends with using your photos for catfishing schemes, or present yourself as an easy target for identity theft.

Know What a Good Password Is

If you tend to use the same password for everything, now’s the time to change your habits. People can easily take control of a bunch of your accounts if they get a hold of your accounts, and we always want to minimise the damage of a hack.

If you can’t remember letter and number sequences very well, write the passwords down on a bit of paper, and the store it somewhere only you know about. Just try to make sure you’re using a few different passwords here and there.

It’s easy to get lulled into a false sense of security when online.

What Do You Need to Get a Philippine Passport and How Do You Set Up a Passport Appointment?

A passport is important to have around. If ever there’s an emergency like for instance a loved one who is overseas needs our help we can always fly to them at any time. Another example would be if there’s political instability in your country and things turn for the worse you can always flee and go somewhere safe. A passport is also handy for identification purposes. It also makes you want to be more adventurous and travel to where your heart desires, and as a result you get to enjoy life more.

There’re several things to remember when getting a Philippine passport. There’re a few passport requirements to accomplish weeks before the date of the appointment. The passport requirements for new application are: personal appearance; confirmed Philippine Passport appointment; duly accomplished application form – emailed to you when you secured your passport appointment; valid IDs with your picture and the supporting documents proving your identity; Birth Certificate (BC) in Security Paper (SECPA) issued by the Philippine Statistics Authority (PSA) or Certified True Copy (CTC) of BC issued by the Local Civil Registrar (LCR) and duly authenticated by PSA.

If you already have a passport but need it to be renewed, there’re also requirements to be submitted. The basic requirements are the following: personal appearance; confirmed Philippine Passport appointment; duly accomplished application form – emailed to you when you secured your passport appointment; your expired or expiring Philippine passport; and valid IDs with your picture and the supporting documents proving your identity.

If you want to schedule a passport appointment in the DFA (Department of Foreign Affairs) you’d have to pay the processing fee first before your appointment will be confirmed. Visit the DFA’s official website to book an appointment (www.passport.gov.ph). Click on the Schedule an Appointment link in the Menu located at the upper portion of the website. When you’re already in the Appointment page, click the check box stating “I have read and understood…”. Click the Start Individual Appointment button if you’re booking for yourself and the Start Group of Appointment button for appointment involving two or more people.

The page for Site Location selection will pop up and you’ll have to choose which region, country and site where you want to apply for Philippine Passport. Set the appointment date and time. Only choose from the available slots shown in the website. Then, enter your personal information and family information. The page Application Information for DFA Passport Appointment allows applicants to choose between New or Renewal. After that, correctly provide your contact information such as complete address, occupation, office address, and their contact number.

Click Save once you’ve double checked your entries. Press the check box “I’m not a robot” and the check box that says “I am aware that possession…” as well as the Confirm button. You’ll then be directed to the page where you’re asked to choose the Passport Application Processing Type. Then to the Payment page where you’ll see the Pay Now button (it’s required to pay for your Passport Application in advance). Click it then a small pop out window will be displayed. Once you read this, click the “I Agree” check box and click the Proceed To Payment button. The next page is the DFA Epayment Services where payment for the passport application appointment is required to be settled by the applicant. This page must show you your Passport Application Reference Number. Click the Proceed button and then the Confirm button. You have the option to choose from several authorized payment centers and pay the application fees. A confirmation email will be sent to you which confirms your appointment for Philippine Passport Application. After all those steps, all you need to do is wait for your appointment date.