Category: Campaigns

A Fragrance For Every Woman: Gucci Première Eau de Toilette

by admin

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Gucci, an iconic brand that has been around for decades, introduces the Gucci Première Eau de Toilette. It is a more subtle, lighter, and downplayed version of the Gucci Première Eau de Parfum. It is a scent that you can use everyday wherever you may be and at any time unlike the Eau de Parfum which is suitable to spray only during special occasions because of its somewhat strong smell. Gucci Première Eau de Toilette blends presence and sexy femininity to provide the wearer with confidence and an infinite glow. Every woman who wants to get noticed should buy one.

The original ingredients found on the Eau de Parfum are still there, however, bright flowers and sparkling citrus notes bring a new lightness to the fragrance. Orange blossom and citrus oils are mixed, and there is also the white flowers at the heart of the fragrance of freesia, jasmine and soft Bulgarian rose. Spray it on and when it dries on skin, you will be charmed with the fragrance’s patchouli and musky notes. To quote Gucci’s Creative Director Frida Giannini, “In the new Première Eau de Toilette, there is a charming balance of jasmine sambac and Bulgarian rose, two classically elegant feminine flowers that are contrasted with delicate freesia. The result is a vibrant, modern feminine scent that you can enjoy wearing every day”.

The Gucci Première fragrance line came about because of the Gucci Premiere couture collection that started at Cannes Film Festival in 2010. Among the Hollywood stars who wore these gowns are Jessica Alba, Cameron Diaz, Salma Hayek Pinault, Naomi Watts, and Kate Beckinsale. As for the packaging, Gucci Première Eau de Toilette’s bottle is not that different from Gucci Première Eau de Parfum. It combines many of the details and design motifs of the Parfum. However, it has been toned down. Furthermore, the color of the perfume and box became muted gold instead of a strong dazzling hue.

A 30-second video entitled Gucci Première Eau de Toilette starring Blake Lively is launched as a way to promote the scent. The Hollywood actress, who was also the model of the original Gucci Première Eau de Parfum, has all praises for the new Eau de Toilette. She says that fragrance is bottled confidence. You will right away feel empowered once you spray it on because you will exude confidence and it has a lasting effect on the people around you. For Blake being glamorous does not necessarily mean being on the red carpet and wearing fancy evening gowns. You can be glamorous everyday even on casual clothes if you spray on Gucci Première Eau de Toilette. The simple yet sexy and chic black and white video campaign was photographed by Mert Alas and Marcus Piggott.

I partnered with the brand to write this article but every word is mine

Stylish Dressing at East Dane

by admin

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Who says women are the only ones who love fashion? Nowadays, even men do. Some men are satisfied with wearing just a simple shirt and jeans but more and more men are becoming metrosexuals or fashionistas. They are always in the loop about what is hot in fashion and follow the latest trends. Being stylish is a good thing because when you know that you look great, you feel more confident. Your clothes, shoes, accessories etc. need not be expensive and made by famous designers. As long as you have taste, you will find the perfect clothes even in a flea market.

The emergence of a multitude of online stores make it easier for men to shop for clothes that totally fit their taste and personality. East Dane, launched in 2013 as the brother site to Shopbop.com and is a division of BOP LLC, a wholly owned subsidiary of Amazon.com, is a well-thought off store that gives a straightforward take on men’s fashion. Not only will you find items from famous designers but there are those from new designers as well. Furthermore, men who like well-constructed, classic pieces and do not care much about trends will find shopping in East Dane totally enjoyable. Some items are on sale which adds to an exciting shopping experience.

Buying what you need is easy because they are categorized. They have a wide selection of clothes (shirts, jeans, outerwear, pants, sweaters etc.), shoes (boots, sandals, sneakers), and accessories (bags, belts, jewelry, sunglasses etc.). You can check out their top sellers under ‘The Shops‘ tab if you are having a hard time choosing what to buy. If you want to see some examples of stylish get-ups and take a look at the Editor’s Picks click ‘The Style Guide‘. Once you see an item you like, a shirt for instance, click the image and a larger picture will emerge along with details such as price, available colors, size, description, size and fit, designer, shipping and returns.

Black Scale 2014 Fall/Winter Lookbook

by admin

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Fashion labels and brands these days are starting off already on releasing their own fall/winter collections neither for next year’s, 2015, summer collections. I think, that’s how these brands works nowadays when it comes to their releasing of new in pieces. I also thinks that this act of professional gesture is great because we consumers or at least those fashion enthusiasts out there who used to writes for them, like I do, are gathering up some details already on what we can expect to them as the new season comes.

Recently, the brand Black Scale had released an sneak peek photos for their fall and winter collection thru their lookbook. I must say, these pieces were quite quirky and dope as the same time. However, not all lads are fond of wearing these kind of styling but in overall, these pieces were awesome or it is just speaks to my style that’s why I loved them..hehe Anyway, as for now, these pieces aren’t yet available in the market to avail. But soon enough, the brand itself,Black Scale, will update us all on when and where the selected stores we could check these new pieces out. But I probably suggest you then to just often check their main for further details but you could also check me up here because am pretty sure that I’ll keep you posted for this Black Scale 2014 Fall/Winter Lookbook.

Alliance: Every Man’s Dream Watch

by admin

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Men of style and elegance always want the best and for the most part they always get it, from their clothes down to their shoes. If there is money to spend, you might as well get the grandest things in life. We all know that high quality products often come with a hefty price tag but if you will be able to use them for a long time then it is money well-spent. A lot of successful men spend their hard earned money on luxury watches that have been around for decades and will continue to be around for many more years. Victorinox Swiss Army watches is one of the products manufactured and sold by Victorinox which also includes luggages, clothing, fragrances and their signature item, the Swiss Army Knife, which is still used by millions of people around the world, military personnel, and NASA astronauts.

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Victorinox Swiss Army watches are proud to have their place in the tradition of a family business established at Ibach, Switzerland, 130 years ago. These watches are made from the highest quality materials and have passed the rigorous standards of the Swiss watch making industry. Not only are they known for being durable, multifunctional, and stylish, but most of all because of their technical superiority that improves practical service. These modern yet timeless pieces are genuine precision instruments that will surely withstand the test of time.

Alliance, the mechanical watch of stylish elegance, is Victorinox’s newest collection. This year’s model comes with a self-winding ETA 2824 mechanical movement and now has the popular Victorinox red on its second hand and the automatic inscription on the dial. Get to choose between two bracelets, polished satined steel and tanned black leather strap, both equipped with folding clasp, and two dial options, dark gray or eggshell. Alliance’s goal is to show the time as accurately and vividly as possible. It has a 40 mm in diameter polished stainless steel case, pyramid shaped indexes that alternate with Arabic numerals at 3, 6 and 9 o’clock, and Swiss cross logo at 12 o’clock. Military time is discreetly etched at the edge of the indexes.

You can take part in any water sport because the Alliance is a water resistant watch (up to 100 meters / 330 feet), it likewise has a scratch resistant sapphire, triple anti-reflection treatment case, luminous hour and minute hands, and date window at 6 o’clock. It really is a timepiece that has it all.

I partnered with the brand to write this article but every word is mine

Fashion: Upgrade Your Outerwear

by admin

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It seems that summer season is about to end soonest and fall season is already approaching. As the season changed I think we do have to change our way to dress or clothes so that we cant have any illness such as colds and cough due of the changing of the weather. I know you are all particular with this since we have to deal it with per year. Anyway, let me share with you some pieces that you could rock on and cant be make you go wrong as you wears them. And these pieces that am about to tell you was once worth to have because you can have them in the longer time due of its quality and materials used, in short they can be source of investment too.

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Upgrade Your Outerwear by simply having these coats and trendy jackets from the site http://www.eastdane.com. Why to them? well, they just got all the branded pieces on their store’s shelves, plus, they see to it that all of their items were in the reasonable prices that we consumers can actually consider. That is why they’re now leading in all men’s fashion online shops today worldwide, and for being on the leads we make sure that each of the item’s quality wouldn’t be compromise.

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And if happened you’ll needed to go on any events or casual parties. I will have to suggest then the suits and blazers, available only at East Dane Shop. Because these pieces are still perfect to wear off beside to coats and jackets. Go check the store today and shop all the pieces you’ll find best fits on your own style. No worries, they have this free returns in the US and Canada if the product/s arrived beyond your expected.

Be Light, Be Smart, Wear White

by admin

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White symbolizes purity and being genuine, that is why a lot of guys are wanting themselves to gear off any white pieces which may show off in away on how pure they are or how sincere they are in any particular matter. Most of the time, this kind of styling are often into well know personas such as: politicians, celebrities and icons. However, as people got this eye for fashion and as the fashion itself evolves in this modern days, White or full white styling are not just for showing the right attitude but also you can show off too on how fashionable you were,whatever your gender is, by simply pulling off some white pieces from East Dane Shop.

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Actually, I also liked white because it is not hard for me to find any white shirts and  finds that will fits in to type of body I have. I just simply roam to the site I’ve mentioned and I’ll make sure that I have gone to their clothing section where all these awesome pieces were listed. Hence, try to check their site too for you to see on how great their items are as well on how reasonable of each of their pieces are.

Also, wearing white pants helps you to be looking clean and smart at the same time. Because people sees these people who done wore whites that way..hehe So, you better trick some people too for you to boost your confidence level that may leads you pulling off the outfit. Alright, that will be all for now and please dont forget to check on their accessories section too for you to pick some little helps that may spice up to the whole styling you have in mind.

Sponsored Video: Unleash Your Pride #YouKnowYoureSingaporeanWhen #uncage

by admin

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There are some cultures where it is a common practice for children to follow the path that their parents have laid down infront of them even if this is against their will. Like for instance, marrying a person your parents have arranged for you or being in a career that they have chosen. Although they are having a hard time, they are unable to go against their parent’s will because they are afraid and are not confident enough to go against the norms of society. There are also cultures where non-conformists are considered as social misfits or outcasts (i.g. people who have tattoos, homosexuals).

Tiger Beer presents Tiger #uncage, its new campaign persuading people to break free from conformity and live the life that they want. Uncage is all about looking at things in a different light as well as following your instincts instead of the dictates of others. In the run up to National Day, Tiger Beer worked with with Singapore’s own Tree Potatoes, a famous Youtube channel headlined by Aaron Khoo, Elliot Tan, and Janice Chiang, which has become one of the top three Youtube channels in Singapore inspite of starting just six months ago. Asked what being uncaged means to them, they say that it is all about stepping out of your comfort zone to pursue what you love.

Tiger Beer National Day is even more put into light thanks to Tree Potatoes’ video that was made to show how proud they are of Singapore. It has the hashtag #YouKnowYoureSingaporeanWhen and shows the daily habits of Singaporeans. The video points out their qualities such as their love for eating hawker food everyday, how they complain a lot about the weather but get defensive when foreigners complain about Singapore, being in a hurry all the time, thinking that Singapore is always safe, and having the ability to use more than three languages in a sentence. This video is meant to unleash local pride.

Tiger Beer, the world famous Singaporean beer brand available in over 75 countries worldwide including Europe, USA, Latin America, Australia and the Middle East, inspires people everywhere to Uncage the Tiger within them. Help spread the campaign by watching and sharing the video on Facebook using #uncage. You can likewise share your thoughts about the video and unleash your pride about Singapore. Visit and like the Tiger Beer Facebook page to know more about them or get the latest updates.

This post is brought to you by: Tiger Beer

Sponsored Video: Uncaging Football #uncagefootball

by admin

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Everyday life has become so busy and fast-paced that I sometimes get the feeling that I do things automatically just like a robot. Because of this, I do not get to enjoy the good things in life the way I used to. There are even times when the activities that I once loved doing no longer appealed to me. I have become less passionate about them which I know is something that I should instantly curb otherwise I would be living an unhappy and meaningless life. I realized that I am too serious and rigid and that I am living life for all the wrong reasons.

This is pretty much the same message that Tiger Beer’s latest campaign, Tiger Street Football 2014, conveys. It is more easily understood because of a short video featuring Deco (Anderson Luís de Souza), a retired Brazilian-born Portuguese professional footballer, who happens to be one of the few players to have won the UEFA Champions League with two different clubs – FC Porto in 2004 and FC Barcelona in 2006. It shows him walking in an empty stadium, thinking how football is such a beautiful game. He thinks that sometimes instead of playing with their hearts, people play with their heads. They lose track of why they play football in the first place. Since football is so beautiful, Deco wonders why people keep it caged and says that true football should be free. This means that it can be played anywhere, even on the streets (as symbolized by the stadium exploding), with fun and passion.

Tiger Beer, the world famous Singaporean beer brand brewed in 11 countries and available in over 75 countries worldwide including Europe, USA, Latin America, Australia and the Middle East, presents #uncagefootball, transforming football for the better and “uncaging” it from its traditional chains through Tiger Street Football 2014 which is a great break from traditional football. Fans are invited to share their views on what they love and hate about football by July 28 and suggest new rules for the game by visiting the Tiger Uncaged Football Website. The fan with the best rule suggestion will win a trip for two to Barcelona and will meet Deco. Only those from Singapore, Australia, and Cambodia can join.

Please visit the Tiger Facebook page to stay updated with the latest information about Tiger Beer and subscribe to the Tiger Youtube channel to view all their campaigns. You can likewise spread the campaign by tweeting and sharing Deco’s video on the Tiger Twitter page using #uncagefootball.

Sponsored By: Tiger Beer

Best way to shop online

by admin

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On this modern days, we guys are used to be shopaholic too. Because guys wanting themselves to be looking stylist more often due maybe of their profession or they just wanted to be look like their fashion icons or whatsoever. Whatever could it be, it is doable for everyone to be looking great and rock these awesome trendy pieces which are available in the market today. However, most of the time, these pieces we’re like to have were these designer’s pieces and have the mostly high valued prices in each that we couldn’t consider at all. Because still, majority of us wanting to have their eager items on the practical way than spending a lot of bucks in just single item, right? so – here’s the deal! you may try to check out these online stores than to the nearby mortar stores. Because over online, there’s really a tons of stores that are catering these well known brands and yet they used to have the best deal you could ever have than having it on to the physical stores. And one of the best store I used to hang and where I used to buy my stuff was this shop called eastdane.com. They did have the most dope items that we guys should have…

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Actually, at this moment. East Dane is now having an 25% off deals on their entire items over the site. Just use the coupon code : 25EXTRA upon checkout for you to avail the deal. Also, if you had missed this, no worries then!! because you can still check on their sales items over this link: http://www.eastdane.com/ci/lp/lp-sale.html for your convenient. And not just that! East Dane also offers an free shipping worldwide and free returns to these customers residing in the US and Canada. So, what are you waiting for dudes? go check the shop now and take the advantage this deals while it’s still on..

Portable Hi-Fi Headphones That Won’t Break the Bank

by admin

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No one likes to spend a ridiculous amount of money on anything. However, when it comes to personal style one must strike a balance between quality and style and headphones are no exception to the rule. With Privates Wireless Headphones by Outdoor Tech, you don’t have to empty your wallet. Instead, you get cool and convenient set of headphones at a completely affordable price. With a wireless headset, you can jam to your favorite tunes in style anywhere at any time. Walk down the street, chill by the pool, hike up a mountain, or go for a jog without having irksome cords get in the way. Privates’ Bluetooth technology allows you to wirelessly connect your phone, laptop, or tablet so you can enjoy music without hassle.

Comfort and Convenience

Canvas wrapped around the headband makes the Privates’ design durable and long lasting. With seven colors to choose from, you can get the perfect neutral or vibrant hue that works with your style and personality. Swivel ear pieces and adjustable sides move to fit your head just right for maximum comfort. Aside from the convenience of going wireless, swipe technology allows for super easy usage. A touch pad on the right ear piece means you can adjust the volume or change tracks with one swift movement. Simply swipe your finger up or down to make the music louder or softer and swipe right or left to go on to the next song or back to the previous one.

Cool Features

When you try out these incredible headphones you won’t want to take them off, and you won’t have to for at least 10 hours. During those hours, you can do more than just listen to music. One button allows you to take hands-free calls whenever your phone starts to ring. To keep you updated on how much juice you have left, a fuel gauge shows displays the remaining battery power. When you want to tuck the headphones away for easy transport or storage, you can fold them to fit into smaller spaces. If you don’t have access to Bluetooth technology or don’t have Bluetooth devices, you can use the jack to plug in the device. You can also plug the headphones in and use them if you forgot to charge them. Every time you slip Privates over your ears, you can tune out the world around you and relax to your favorite tunes in a high quality and stylish fashion.

Outdoor Tech’s Privates headphones are made to make your music experience more enjoyable and convenient. Cool swipe technology makes the headphones easy to use and adjustable features make them comfortable to wear. This is a long lasting music experience you don’t want to miss.